SURFING THE RIFT: The executive’s guide to the post Web 2.0 world
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Product Description
Executives have little time to learn and keep pace with the latest social media tools. They want to know how these tools can advance their business goals. This book provides the answers and explores the technologies behind the shifts—or rifts—that affect every business today: Blogs, social networks, podcasts, virtual worlds, search engine marketing, and other collaboration tools. In each chapter you’ll find solid action steps to help your business capitalize o… More >>
SURFING THE RIFT: The executive’s guide to the post Web 2.0 world
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In the world of the ever changing social media strategies and technologies, Surfing the Rift clarifies and takes the mystery out of the challenges facing today’s busy executives when trying to understand Web 2.0 technologies. It gives practical and easy to understand advice on what business leaders need to know to stay abreast of the social media landscape. At the end of every chapter, there are action items and reflective questions to guide anyone on the best strategies they will need to develop for any particpative media marketing plan.
Rating: 5 / 5
In the world of the ever changing social media strategies and technologies, Surfing the Rift clarifies and takes the mystery out of the challenges facing today’s busy executives when trying to understand Web 2.0 technologies. It gives practical and easy to understand advice on what business leaders need to know to stay abreast of the social media landscape. At the end of every chapter, there are action items and reflective questions to guide anyone on the best strategies they will need to develop for any particpative media marketing plan.
Rating: 5 / 5
Surfing the Rift is an excellent primer for any executive, manager, or business owner that is looking to use today’s Web tools to grow their business. Frankly, for anyone, because all businesses should be using Web 2.0 to help grow their businesses. The book offers relevant, timely examples and action items to help your company get started and also clarifies the different options – from blogging to twitter to avatars – and helps you understand when to use each. The glossary at the end of the book is an easy reference and the questions at the end of each chapter are helpful in building strategy and execution against Web objectives. The book is a quick and easy read – can be read in a sitting – and the insights are invaluable. Highly recommended reading.
Rating: 5 / 5
Relevant information, a must read for any executive looking to navigate the ever-changing digital landscape. The ‘Action Items’ and ‘Ten Questions’ at the end of the chapter are precisely the information the 2.0 / 3.0 executive needs.
Rating: 5 / 5
This timely book distills the “IT lingo” into a highly readable book. It is true what they say; recession produces some of the best business ideas.
The action items and ten questions at the end of each chapter are great tools that will result in concrete implementation steps. This is a book for executives and middle managers in mid-size companies who do not have a huge IT Strategy group but still have to deal with the challenges of growing their businesses in this global environment.
Rating: 5 / 5